The Pincushion Protea (Leucospermum) is a genus of about 50 species of flowering plants in the family Proteaceae - part of the Cape Floral Kingdom also known as Fynbos. They occupy a variety of habitats, including scrub, forest, and mountain slopes. In the case of this one, I photographed it in the Van Stadens Wildflower Reserve. They are evergreen shrubs (rarely small trees) with tough and leathery leaves. The flowers are produced in dense inflorescences, which have large numbers of prominent styles, which inspires the name.